Multi Channel Network video player has been operating in header bidding since 2020. When loading tags on the website, the player queries any number of Vasts or Vpaids in real time. The one with the highest priority is playing ad. This means the end of waterfall, a technology that is already obsolete for display advertising, but unfortunately still used in the case of video advertising.
SEE PUBLISHERS WHO USE HEADER BIDDING WITH MCN PLAYER
AHEAD OF THE COMPETITION
Contact us for a header bidding player for your website.
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